We’re surrounded by formulas. “10x your income in 30 days.” “How I became a 7-figure speaker in one year.” “Follow this script and you’ll never fail again.”
I’ve seen these headlines—and for a while, I believed some of them. But the deeper I get into entrepreneurship, the more I realize that real success doesn’t come from shortcuts. It comes from clarity, consistency, and a willingness to grow through the messy parts.
That’s something Tricia Benn and I talked about on The Beyond Impact Podcast. Tricia is the CEO of the C-Suite Network, and she’s worked with thousands of leaders across the country. She’s seen what works—and what doesn’t.
And if there’s one thing she’s certain of, it’s this: “There’s no cookie cutter to success.”
The Myth of the One-Size-Fits-All Model
Tricia shared how so many people fall into the trap of “buying the system.” They think if they just follow someone else’s framework, they’ll get the same results. But it rarely works that way.
“People are being sold on this dream,” she said, “but the reality is, you need a strong foundation. You need to be financially literate. You need to build something that’s truly yours.”
I’ve experienced that firsthand. When I started speaking and coaching, I looked around at what others were doing and tried to replicate it. The results were inconsistent—because I was building someone else’s version of success, not my own.
Messy Growth Is Still Growth
Real success in business doesn’t follow a straight line. And it’s rarely fast. Tricia and I talked about the moments when you feel like you’re doing everything “right,” but the results just aren’t there yet.
That’s when mission matters most. When the late nights, uncertain outcomes, and slow traction make you question why you started—your mission reminds you.
Success isn’t always a big launch or viral moment. Sometimes it’s one great conversation. One aligned client. One honest decision that takes you a little closer to where you want to go.
Tricia put it best: “You’re building your life, your business, your impact. It’s supposed to be tailored to you.”
Success Isn’t Easy—But It Is Earned
The idea that you can shortcut your way to deep impact is one of the most damaging messages out there. It creates shame. It makes people feel like they’re falling behind when really, they’re right on track.
The leaders who last are the ones who embrace the process. Who learn to ask better questions. Who aren’t afraid to rework the plan or build it from scratch when needed.
Tricia sees it over and over in the C-Suite Network. The businesses that win long-term are the ones that stay grounded in their mission, understand their numbers, and play the long game.
Hear the Full Conversation with Tricia Benn
We covered everything from early lessons on the farm to leading global companies with purpose. If you’re trying to build something that matters, this conversation will give you the clarity and courage to do it.
Success isn’t about doing more. It’s about doing what matters—on purpose. And mission-driven businesses are the ones that keep growing long after the hype fades.
