In business, it’s easy to believe that the answer to every problem is “more.” More leads. More marketing. More hustle. But when I sat down with Jen Du Plessis on The Beyond Impact Podcast, she flipped that belief on its head.
Jen built a multi-figure business, not by chasing more, but by leveraging what she already had. And what she’s teaching entrepreneurs now isn’t about doing more—it’s about doing better.
“You don’t need more leads,” she said. “You need better systems. You need better leverage.”
The Productivity Trap
Most entrepreneurs are stuck in the loop of generating leads, following up, getting buried in admin, and constantly reacting. It’s not sustainable. And according to Jen, it’s not necessary.
She believes the problem isn’t pipeline—it’s structure. If your backend is broken, more leads won’t save you. They’ll drown you faster.
What Leverage Actually Looks Like
Jen defines leverage as the ability to multiply your time, energy, and impact using tools, systems, and people. That might mean:
- Hiring a VA to handle scheduling and follow-up
- Using templates for emails and onboarding
- Automating calendar booking and reminders
- Creating content that attracts, filters, and qualifies leads for you
This isn’t just about efficiency. It’s about sanity—and scaling with integrity.
“I don’t want a bigger business,” Jen told me. “I want a better one.”
Focus on Relationships, Not Volume
One of the biggest shifts Jen made was focusing on depth instead of width. Rather than trying to reach thousands, she started nurturing key relationships—people who already knew, liked, and trusted her. That’s where the real growth came from.
And let’s be honest: it’s way more fulfilling to build with people you enjoy working with than to constantly chase cold leads that aren’t aligned.
Hear the Full Conversation with Jen Du Plessis
We talked about scaling smart, leveraging wisely, and building businesses that honor your energy—not just your ambition. If you’ve been stuck in the grind of “more,” this episode might be your turning point.
You don’t need more leads. You need more clarity, more systems, and more leverage. That’s how you build a business that lasts—and a life you actually want to live.
